Topics op de agenda
Current AI is impressive, but it's not intelligent. Or is it?
- Inzichten rond de mogelijkheden en soorten artificial intelligence
- Trends in het AI landschap en een aantal relevante cases
- Hoe morgen te starten en AI te integreren in je bedrijfsvoering
- Waar AI kan passen in marketing en andere business optimalisaties
- ...
Sprekers
I have over 15 years hands-on experience as a marketing automation evangelist, crm marketing consultant and business developer. I worked as a consultant for several international clients such as Unilever, Sara Lee, Thomas Cook, 3M, Microsoft, Colruyt, De Lijn, KitchenAid, ...
Experienced speaker with more than 400 workshops on marketing automation and CRM. Guest lecturer at almost all Belgian high-schools and Universities. Fan of interactive and high energetic speaking sessions.
Specialties: Digital transformation, conversion mechanics, marketing automation, email marketing, crm, lead scoring...
Platform knowledge: Selligent, Silverpop, Salesforce, Marketo, Eloqua, Hubspot, ...
Guus van de Mond is de oprichter van Squadra Machine Learning Company, een vernieuwend Nederlands bedrijf dat bedrijven en organisaties helpt met het toepassen van kunstmatige intelligentie.
Guus heeft na zijn informatica / bedrijfskunde studie aan de TU Eindhoven diverse management en directie posities bezet in de IT en Internet sector. Hij is een gedreven entrepreneur en professional, met een passie voor business innovaties en technologische vernieuwingen die hij weet te vertalen naar praktische toepassingen bij klanten.
Kathleen is manager digital marketing at TUI Belgium. Responsible for all digital marketing channels and main objectives this year are to further improve TUI as an online brand, generating more online sales, while also having an omni-channel approach and connecting online to offline.
Digital Transformation might be the buzzword but I would rather call it: brand new thinking.
Brand new thinking means combining the strength of UX/SD with technological insight, digital marketing knowledge and analytics.
Almost everything we do today leaves a digital trace. This data is valuable to enhance customer experiences and to improve media tactics. I believe data is a strong asset but also vulnerable when used without respect for the end user.
Personal values: human approach, inspiring & innovative culture, personal growth
MBTI profile: ENTP
Christian Daems is co-founder of Faces of Content. He leads the consultancy division and is a consultant on business and content strategies. He guides his clients through the most critical challenges to transform their enterprises in this global and economic ever changing world. He loves building bridges between technology and business.
Prior to starting up Faces of Content, Christian has been active as a consultant in several digital TV projects in Scandinavia, large content management projects in banking, retail & FMCG sectors.
From out of his pragmatic consultancy practice, he enjoys speaking at different seminars and conferences or inhouse boardrooms.
Nicolas is working now for 2 years for TUI as a Digital Marketer with a focus on display, video and social advertising. His main objectives for the coming year are more automation and use more data sources to make our campaigns smarter.
AGENDA, WAAR, WANNEER EN KOSTPRIJS


01 maart 2018 - San Marco Village
Boomsesteenweg, 31
B-2627 Schelle
12.30u - 13.00u: Welkom, registratie en broodjeslunch
13.00u - 13.15u: Intro door Christian Daems, CEO Faces of Content: How is Artificial Intelligence defined anno 2018? (nl)
13.15u – 14.00u: Artificial Intelligence in a customer centered world. (Leslie Cottenje, CEO bij Hello Customer) (nl)
14.00u – 14.45u: Rethinking processes with AI (Steven Ackx, Director of Digital & Innovation en Jens Devloo, Digital Solution Builder bij PWC) (nl) (download)
14.45u - 15.00u: Break
15.00u - 15u45u: How to listen to 500.000 customers (Pieter Strouven, Co-founder & Product Manager bij Selma.ai) (nl)
15.45u - 16.30u: Embrace AI, start using it tomorrow (Ken Borremans, Co-founder Comark) (nl) (download)
16.30u - 17.15u: Klanteninteracties in AI-tijd (Michel Van der Poorten, Cognitive Strategist bij IBM) (nl) (download)
17.15u - 18.00u: Closing drink
Normaal tarief: € 245,00 zBTW
Vroegboektarief: € 195,00 zBTW (geldig t.e.m. 09.02.2018)
INHOUD VAN DE PRESENTATIES
By now we all know we need data to drive our business forward. We track and collect as much as we can, so we can try to figure out how to optimize what we already offer. But putting the user at the centre is more than crunching numbers. And getting ready for the future is about more than optimization. It’s about asking the right questions, so you can gather the user insights that will propel your business forward and help you outperform the competition. Come discover those questions!”
Digitalisering in het algemeen en artificial intelligence (AI) in het bijzonder zijn tegenwoordig een boardroom topic omdat ze impact hebben op de strategische agenda van de organisatie. Zeker op het vlak van product informatie management en digital commerce liggen er volop kansen.
Guus zal in zijn presentatie de volgende vragen beantwoorden: - Wat houdt AI in en waarom is het zo relevant?
- Waar wordt het nu al toegepast en welke resultaten worden geboekt?
- Concrete voorbeelden uit de praktijk hoe AI ingezet kan worden om je product informatie management en digital commerce slim te maken?
- Wat kan je nú het beste doen en welke randvoorwaarden zijn er?
Three key takeaways or short synopsis of your presentation:
1/ remove complexity by using data and inhouse skills to gain efficiency
2/ re-define KPI’s to give the right value to every step in the funnel
3/ tell the right story by connecting all channels