I have over 15 years hands-on experience as a marketing automation evangelist, crm marketing consultant and business developer. I worked as a consultant for several international clients such as Unilever, Sara Lee, Thomas Cook, 3M, Microsoft, Colruyt, De Lijn, KitchenAid, ...

Experienced speaker with more than 400 workshops on marketing automation and CRM. Guest lecturer at almost all Belgian high-schools and Universities. Fan of interactive and high energetic speaking sessions.

Specialties: Digital transformation, conversion mechanics, marketing automation, email marketing, crm, lead scoring...

Platform knowledge: Selligent, Silverpop, Salesforce, Marketo, Eloqua, Hubspot, ...

Guus van de Mond is de oprichter van Squadra Machine Learning Company, een vernieuwend Nederlands bedrijf dat bedrijven en organisaties helpt met het toepassen van kunstmatige intelligentie.
Guus heeft na zijn informatica / bedrijfskunde studie aan de TU Eindhoven diverse management en directie posities bezet in de IT en Internet sector. Hij is een gedreven entrepreneur en professional, met een passie voor business innovaties en technologische vernieuwingen die hij weet te vertalen naar praktische toepassingen bij klanten.

Kathleen is manager digital marketing at TUI Belgium. Responsible for all digital marketing channels and main objectives this year are to further improve TUI as an online brand, generating more online sales, while also having an omni-channel approach and connecting online to offline.

Digital Transformation might be the buzzword but I would rather call it: brand new thinking.
Brand new thinking means combining the strength of UX/SD with technological insight, digital marketing knowledge and analytics.

Almost everything we do today leaves a digital trace. This data is valuable to enhance customer experiences and to improve media tactics. I believe data is a strong asset but also vulnerable when used without respect for the end user.

Personal values: human approach, inspiring & innovative culture, personal growth

MBTI profile: ENTP

Christian Daems is co-founder of Faces of Content. He leads the consultancy division and is a consultant on business and content strategies. He guides his clients through the most critical challenges to transform their enterprises in this global and economic ever changing world. He loves building bridges between technology and business.

Prior to starting up Faces of Content, Christian has been active as a consultant in several digital TV projects in Scandinavia, large content management projects in banking, retail & FMCG sectors.

From out of his pragmatic consultancy practice, he enjoys speaking at different seminars and conferences or inhouse boardrooms.

Nicolas is working now for 2 years for TUI as a Digital Marketer with a focus on display, video and social advertising. His main objectives for the coming year are more automation and use more data sources to make our campaigns smarter.